Do-Cycle (Brand Identity)
Do-Cycle was created for my Capstone Project. It’s an idea created from scratch from it’s concept to final execution of all elements. It is a non-profit organization that helps kids, teens, adults, and volunteers to create art from recycled materials with the motto—Recycling Through Art and Innovation. Paper planes inspired the logo I made. The logo represents the unlimited imagination involved to create art. The organization intends to provide workshops where volunteers, teens or adults, will get inspired to create art by recycling reusable materials such as paper, plastic bottles, soda cans, and even fabric, to save the environment. The idea of this project is to persuade my audience to learn how to recycle and help our environment. Software used: Adobe Illustrator, Adobe InDesign