Corporate Standards Manual (Brand Identity)
Tuesday Morning Standards Manual is an interesting project for me. I redesigned the logo of Tuesday Morning Inc., a retail store that sells furniture, kitchenware, bath equipment, and other seasonal items. I enjoyed this project because it helped me to enhance my creativity in doing branding. My redesigned branding was inspired by the four seasons, Winter, Spring, Summer and Fall. The graphic elements look like a window, and the typeface I used is a downloaded font called Birds of Paradise Script. It was a good experience to learn about branding. I designed the layout using InDesign and printed the book at Blurb. Software used: Adobe Illustrator, Adobe InDesign